Introduction to Avon Products Case Analysis
Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories. Avon had annual sales of $5.7 billion worldwide in 2016.
It is the fifth-largest beauty company and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway). Avon Products is a multi-level marketing company. The company’s CEO is Jan Zijderveld, who was appointed to the position in February 2018.
|Founder||David H. McConnell|
|Headquarters||London, United Kingdom|