Avon Products Case Analysis

Avon Products, Inc, known as Avon, founded by David H. McConnell in 1886 is a direct selling company in beauty, household, and personal care categories. Avon had annual sales of $5.7 billion worldwide in 2016.

It is the fifth-largest beauty company and, with 6.4 million representatives, is the second largest direct-selling enterprise in the world (after Amway). Avon Products is a multi-level marketing company. The company’s CEO is Jan Zijderveld, who was appointed to the position in February 2018.

Avon Case Study
IndustryPersonal
Founded1886; 132 years ago
FounderDavid H. McConnell
HeadquartersLondon, United Kingdom
Related Retail Companies:Walmart, IKEA, Zara, Supreme, Zappos, Lego, Best Buy , Warby Parker, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Gucci, Piaget, Canon, Swatch, Build-A-Bear, Nestle, Michelin, Lenovo, New Balance, Converse, L.L.Bean

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