Swatch Case Analysis

Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.

The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.

The Swatch brand Case Study
IndustryWatchmaking
Founded1983; 35 years ago
FounderNicolas Hayek
Headquarters Biel, Switzerland
Related Retail Companies:Walmart, IKEA, Zara, Supreme, Zappos, Lego, Best Buy , Warby Parker, Avon, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Gucci, Piaget, Canon, Build-A-Bear, Nestle, Michelin, Lenovo, New Balance, Converse, L.L.Bean

Swatch Case Study Examples

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