Swatch Business Analysis

Introduction to Swatch

Swatch (stylized as swatch) is a Swiss watchmaker founded in 1983 by Nicolas Hayek and a subsidiary of The Swatch Group. The Swatch product line was developed as a response to the “quartz crisis” of the 1970s and 1980s, in which Asian-made digital watches were competing against traditional European-made mechanical watches.

The name Swatch is a contraction of “second watch”, as the watches were intended as casual, disposable accessories.

Swatch Case Study
Industry Watchmaking
Founded 1983; 35 years ago
Founder Nicolas Hayek
Headquarters
BielSwitzerland
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