Build-A-Bear Workshop Case Analysis
Build-A-Bear Workshop, Inc. is an American retailer headquartered in Overland, Missouri, that sells teddy bears and other stuffed animals. Customers go through an interactive process in which the stuffed animal of their choice is assembled and tailored to their own preferences during their visit to the store. Build-A-Bear Workshop is the largest chain that operates in this style. The company has been acclaimed for the quality of its working environment, especially for teenagers who are just starting their first jobs. The company’s slogan was “Where Best Friends Are Made” from 1997-2013, when it was changed to “The Most Fun You’ll Ever Make”.
After Toys “R” Us announced plans to close all 735 of its U.S. stores in March 2018, Build-A-Bear Workshop remained as the only major toy retailer to survive the retail apocalypse.
| Industry | Retail |
|---|---|
| Founded | October 26, 1997; 21 years ago St. Louis, Missouri, U.S. |
| Founder | Maxine Clark |
| Headquarters | Overland, Missouri, U.S. |
| Key people | Maxine Clark (founder) Sharon Price John (President/CEO) |
| Products | Stuffed toys Sports Stuff |
| Related Retail Companies: | Walmart, IKEA, Zara, Supreme, Zappos, Lego, Best Buy , Warby Parker, Avon, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Gucci, Piaget, Canon, Swatch, Nestle, Michelin, Lenovo, New Balance, Converse, L.L.Bean |
Build A Bear Case Study Examples
Build A bear Case Study Marketing
Children. Want: A middle class family want a food. It’s the basic element of life. If these class of children demand to go dinner in a five star hotel. This is a want. It’s difficult to fulfill their desires. At the same time children can play inside the house but if u can afford it […]
