IBM Case Analysis

International Business Machines Corporation (IBM) is an American multinational information technology company headquartered in Armonk, New York, United States, with operations in over 170 countries. The company began in 1911 as the Computing-Tabulating-Recording Company (CTR) and was renamed “International Business Machines” in 1924.

IBM manufactures and markets computer hardware, middleware and software, and provides hosting and consulting services in areas ranging from mainframe computers to nanotechnology. IBM is also a major research organization, holding the record for most U.S. patents generated by a business (as of 2018) for 25 consecutive years. Inventions by IBM include the automated teller machine (ATM), the floppy disk, the hard disk drive, the magnetic stripe card, the relational database, the SQL programming language, the UPC barcode, and dynamic random-access memory (DRAM). The IBM mainframe, exemplified by the System/360, was the dominant computing platform during the 1960s and 1970s.

IBM has continually shifted its business mix by commoditizing markets focusing on higher-value, more profitable markets. This includes spinning off printer manufacturer Lexmark in 1991 and selling off its personal computer (ThinkPad/ThinkCentre) and x86-based server businesses to Lenovo (2005 and 2014, respectively), and acquiring companies such as PwC Consulting (2002), SPSS (2009), The Weather Company (2016), and Red Hat(2018). Also in 2014, IBM announced that it would go “fabless”, continuing to design semiconductors, but offloading manufacturing to GlobalFoundries.

Nicknamed Big Blue, IBM is one of 30 companies included in the Dow Jones Industrial Average and one of the world’s largest employers, with (as of 2017) over 380,000 employees. Known as “IBMers”, IBM employees have been awarded five Nobel Prizes, six Turing Awards, ten National Medals of Technology and five National Medals of Science.

IBM Case Study
Industry
  • Cloud computing
  • Cognitive computing
Founded June 16, 1911; 107 years ago(as Computing-Tabulating-Recording Company) Endicott, New York, U.S.
Founder Charles Ranlett Flint
Headquarters Armonk, New York, U.S.
Area served 177 countries
Key people Ginni Rometty (Chairman, President and CEO)
Related Corporations: Amazon, Netflix, Nike, Facebook, Google, Apple, Microsoft, Disney, Twitter, Samsung, Toshiba, Dell, Linkedln, eBay, Marriott, Kodak, Nokia, YouTube, Xiaomi, Miele, Ritz Carlton, Hilton, Four Seasons, Intel, Philip Morris, Motorola

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