Gucci Case Analysis
Gucci is an Italian luxury brand of fashion and leather goods. Gucci was founded by Guccio Gucci in Florence in 1921. Gucci generated about €4.2 billion in revenue worldwide in 2008 according to BusinessWeek and climbed to 41st position in the magazine’s annual 2009 “Top Global 100 Brands” chart created by Interbrand; it retained that rank in Interbrand’s 2014 index. Gucci is also the highest-selling Italian brand.
Gucci operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World’s Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015. As of January 2015, the creative director is Alessandro Michele.
| Industry | Fashion |
|---|---|
| Founded | 1921; 97 years ago |
| Founder | Guccio Gucci |
| Headquarters | Florence, Italy |
| Related Retail Companies: | Walmart, IKEA, Zara, Supreme, Zappos, Lego, Best Buy , Warby Parker, Avon, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Piaget, Canon, Swatch, Build-A-Bear, Nestle, Michelin, Lenovo, New Balance, Converse, L.L.Bean |
Gucci Case Study Examples
Gucci Mane (Rodric Davis)
Gucci Mane is, “So Icy”! Rodric Davis, better known as Gucci Mane was born on February 2nd, 1980, Birmingham, Alabama. Gucci is a very good and successful rap artists, and many people can learn what not to do in the music industry; As well as your life. May 10, 2005, this was the day in […]
Gucci s case study feedback notes
What are the unique features of a luxury goods supply chain In terms of demand characteristics? Product design and innovation drives demand Low visibility of future demand leads to order based rather than forecast based replenishment High value & margin products High level of new product Introduction Short campaign cycles with high level of new […]
Case Study Gucci
Also, we want to check its goals and objectives if the company has been meeting it. Lastly, we want to make valuations that can contribute to the growth and development of the company. Vision and Mission Vision Become one of the leading luxury groups providing excitement and glamour to a global heterogeneous customer base. Mission […]
