Lego Case Analysis
Lego is a line of plastic construction toys that are manufactured by The Lego Group, a privately held company based in Billund, Denmark. The company’s flagship product, Lego, consists of colourful interlocking plastic bricks accompanying an array of gears, figurines called minifigures, and various other parts. Lego pieces can be assembled and connected in many ways to construct objects including vehicles, buildings, and working robots. Anything constructed can then be taken apart again, and the pieces used to make other objects.
The Lego Group began manufacturing the interlocking toy bricks in 1949. Supporting movies, games, competitions, and six Legoland amusement parks have been developed under the brand. As of July 2015, 600 billion Lego parts had been produced.
In February 2015, Lego replaced Ferrari as Brand Finance’s “world’s most powerful brand”.
| Type | Construction set |
|---|---|
| Inventor | Ole Kirk Christiansen |
| Company | The Lego Group |
| Country | Denmark |
| Availability | 1949–present |
| Related Retail Companies: | Walmart, IKEA, Zara, Supreme, Zappos, Best Buy , Warby Parker, Avon, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Gucci, Piaget, Canon, Swatch, Build-A-Bear, Nestle, Michelin, Lenovo, New Balance, Converse, L.L.Bean |
Lego Case Study Examples
Lego Case Study Free Essay Sample
I will be responsible for starting the presentation. In my part, I will begin by introducing the group’s members and saying what everyone is going to talk about. Secondly, I will begin by introducing our partners in Lego to have a global information of the company, short but clear. I will talk about the history […]
Rebuilding Lego Group
Introduction Lego is a collection of toys used by kids for making mechanical models. The Lego Company is responsible for manufacturing the toys. It is a private company based in Billund, a city in Denmark. It began in a workshop that belonged to a carpenter from Billund whose name was Ole Kirk Christiansen. Most of […]
Lego Case Study
There are about 915 million ways to combine six Lego® bricks . But how many ways are there to keep a company on the right track? Kjeld Kirk Kristiansen, current owner of the LEGO Group, was faced with this question in 2004. On the surface it did not become known that LEGO was in trouble […]
Lego Case
Problem Statement: As a manager of The Lego Group I think the main problem that Lego faces is maintaining its competitive advantage and growth in the complex toy industry. Lego must identify a clear expansion plan to respond to the external (business) threats such as intense competition and new product innovations, changes in the toy […]
Strategic Management and Lego
The Problem How can Lego expand its current product lines, and what strategy should LEGO formulate to maintain market dominance and financial success in future? External Analysis Using SWOT analysis (Appendix A), there are a few factors that are LEGO’s strengths. Its brand name, experience in the industry and ability to use innovative technology have […]
Semiotics Analysis of Lego Advert
Leg targets parent’s, offering an alternative to television! From the first glance, It is immediately noticeable that this controversial advertisement is clearly very different from the traditional advertisements one would expect trot Leg. It definitely has the parent’s as the target audience and is focusing on the parent’s fear of bad Influences on their children. […]
