Zara Case Analysis
Zara SA is a Spanish fast fashion retailer based in Arteixo in Galicia. The company was founded in 1975 by Amancio Ortega and Rosalía Mera. It is the main brand of the Inditex group, the world’s largest apparel retailer. The fashion group also owns brands such as Massimo Dutti, Pull;Bear, Bershka, Stradivarius, Oysho, Zara Home, and Uterqüe. Zara as of 2017 manages up to 20 clothing collections a year.
Zara stores have men’s and women’s clothing, as well as children’s clothing. Zara’s products are supplied based on consumer trends. Its highly responsive supply chain ships new products to stores twice a week. After products are designed, they take ten to fifteen days to reach the stores. All of the clothing is processed through the distribution center in Spain. New items are inspected, sorted, tagged, and loaded into trucks. In most cases, the clothing is delivered within 48 hours. Zara produces over 450 million items per year.
| Industry | Retail |
|---|---|
| Founded | 1975; 43 years ago |
| Founders | Amancio Ortega Rosalía Mera |
| Related Retail Companies: | Walmart, IKEA, Supreme, Zappos, Lego, Best Buy , Warby Parker, Avon, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Gucci, Piaget, Canon, Swatch, Build-A-Bear, Nestle, Michelin, Lenovo, New Balance, Converse, L.L.Bean |
Zara Case Study Examples
Case Study on Zara
Zara Case Study: Zara is a Spanish company which designs and sells clothes all over the world. The creator and owner of the company Amancio Ortega also owns such world famous brands like Pull and Bear, Stradivarius and Bershka. The headquarters of the company are located in Spain and the company exists from 1975. Zara […]
Zara Study Case
CASE STUDY Zara The case describes how Zara, operating out of the Galician port of La Coruna in north-west Spain has managed to become a benchmark for speed and flexibility in the garment industry. The case offers an illustration of a fast-response global supply, production and retail network. In 2003 Zara was the only retailer […]
Zara Value Chain
Zara Apparel Company deals with manufacturing and sale of clothes for men, women and children. The company operates in different countries around the world to enhance its competitiveness in the highly competitive apparel industry. The company has concentrated on the operational processes at all levels of production to offer quality products to its customers. The […]
Zara’s Marketing and Sales
Through its branded stores, the company has the capability to offer sophisticated designs to its customer at relatively lower prices. This strategy has attracted the fashion oriented customers in masses, which creates repeat customers. The use of backward integration has enhanced efficiency in manufacturing through control of inventories in conformity to customers’ demands (Cuc & […]
Zara Global Strategy
Zara competitiveness as highlighted in number 4 managed to travel globally successfully. As 55% of Zara revenues coming from abroad, one can see that Zara was successful in migrating its competitiveness globally. By adapting to each culture, Zara has managed to position itself differently in different market. Zara strategy of opening one store for information […]
Zara Marketing Plan
Fast fashion – used information technologies and groups of designers – through point of sale system into what the shops sell as their feedback is sent back to the head office Marketing mix strategies According to Kotler, Keller and Burton (2009), marketing mix strategy is required to expand the segment positioning strategy, which includes all […]
