Michelin Case Analysis
Michelin is a French tyre manufacturer based in Clermont-Ferrand in the Auvergne région of France. It is the second largest tyre manufacturer in the world after Bridgestone and larger than both Goodyear and Continental. In addition to the Michelin brand, it also owns the BFGoodrich, Kleber, Tigar, Riken, Kormoran and Uniroyal (in North America) tyre brands. Michelin is also notable for its Red and Green travel guides, its roadmaps, the Michelin stars that the Red Guide awards to restaurants for their cooking, and for its company mascot Bibendum, colloquially known as the Michelin Man.
Michelin’s numerous inventions include the removable tyre, the pneurail (a tyre for Rubber-tyred metros) and the radial tyre.
| Industry | Auto and truck parts |
|---|---|
| Successor | Michelin Benelux |
| Founded | 28 May 1889; 129 years ago |
| Founders | Édouard Michelin André Michelin |
| Related Retail Companies: | Walmart, IKEA, Zara, Supreme, Zappos, Lego, Best Buy , Warby Parker, Avon, Adidas, Mattel, Nordstrom, Blue Nile, Louis Vuitton, Interco, Gucci, Piaget, Canon, Swatch, Build-A-Bear, Nestle, Lenovo, New Balance, Converse, L.L.Bean |
Michelin Case Study Examples
Case Study: Michelin’s supply chain strategy
From the annual report in 2006, there are 3 fields of strategies need to be implement, that including “_Differentiation through innovation and expansion in emerging Mounties to stimulate growth_. ” Martin Christopher (2005) discusses that, in today’s marketplace where customers seek individuality and where segments are getting smaller, a major source of competitive advantage can […]
Michelin Tire. Business Strategy Case Study
Vehicles: Compared to passenger car tire, differences in tire performance, such as durability and readability can give a manufacturer a considerable competitive advantage. Truck tires are five or seven times the price of passenger car tire. Though demand for passenger and commercial tires is driven by different factors, there are important synergies between the segments. […]
Michelin
Company: Lanner GroupCustomer: MichelinSubmitted by: Taurus PRDate: June 2001WITNESS simulation software from Lanner Group has helped to bring substantial improvements in productivity and operational processes to Michelin’s tyre manufacturing plant in Dundee, one of the company’s biggest production plants in Europe.With the help of WITNESS Michelin has been able to achieve a five per cent […]
