Tag: Michelin

Case Study: Michelin’s supply chain strategy

From the annual report in 2006, there are 3 fields of strategies need to be implement, that including “_Differentiation through innovation and expansion in emerging Mounties to stimulate growth_. ” Martin Christopher (2005) discusses that, in today’s marketplace where customers seek individuality and where segments are getting smaller, a major source of competitive advantage can be gained by linking production…

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Michelin Tire. Business Strategy Case Study

Strategic Business units Commercial vehicles Passenger vehicles Others Original equipment Segment 1 Segment 2 Segment 3 Replacement Segment 4 Segment 5 Segment 6 Key Success Factors Original equipment Price Tire design Tire performance: Durability Readability Price Durability Price Quality Replacement Price Distribution service I Ire performance: Commercial versus Passenger Vehicles: Compared to passenger car tire, differences in tire performance, such…

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Michelin

Company: Lanner Group Customer: Michelin Submitted by: Taurus PR Date: June 2001 WITNESS simulation software from Lanner Group has helped to bring substantial improvements in productivity and operational processes to Michelin’s tyre manufacturing plant in Dundee, one of the company’s biggest production plants in Europe. With the help of WITNESS Michelin has been able to achieve a five per cent…

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