McDonald's Case Analysis
McDonald’s is an American fast food company, founded in 1940 as a restaurant operated by Richard and Maurice McDonald, in San Bernardino, California, United States. They rechristened their business as a hamburger stand, and later turned the company into a franchise, with the Golden Arches logo being introduced in 1953 at a location in Phoenix, Arizona. In 1955, Ray Kroc, a businessman, joined the company as a franchise agent and proceeded to purchase the chain from the McDonald brothers. McDonald’s had its original headquarters in Oak Brook, Illinois, but moved its global headquarters to Chicago in early 2018.
McDonald’s is the world’s largest restaurant chain by revenue, serving over 69 million customers daily in over 100 countries across approximately 36,900 outlets as of 2016. Although McDonald’s is best known for its hamburgers, cheeseburgers and french fries, they also feature chicken products, breakfast items, soft drinks, milkshakes, wraps, and desserts. In response to changing consumer tastes and a negative backlash because of the unhealthiness of their food, the company has added to its menu salads, fish, smoothies, and fruit. The McDonald’s Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. According to a BBC report published in 2012, McDonald’s is the world’s second-largest private employer (behind Walmart) with 1.9 million employees, 1.5 million of whom work for franchises.
| Industry | Restaurants |
|---|---|
| Genre | Fast food restaurant |
| Founded | McDonald’s: May 15, 1940; 78 years ago San Bernardino, California McDonald’s Corporation: April 15, 1955; 63 years ago Des Plaines, Illinois |
| Related Food and Drink Companies: | Starbucks, Coca Cola, PepsiCo, Red Bull, Krispy Kreme, Wrigley, Heineken, Boost Juice, Absolut Vodka, Hardee, Tim Hortons, Hard Rock Cafe, KFC, Gold Star Chili, Mac Cosmetics, Dominos, Frito Lay, Red Lobster |
Mcdonalds Case Study Examples
McDonalds
Introduction The restaurants operate under the franchise of Mcdonalds, an affiliate or as an independent cooperate. The company gets its revenue from rents, bills and fees paid from the franchisees they also get revenue from the sales they make in the restaurants under the management of the company. The company’s menus differ with the changing […]
Mcdonalds Case Study
Introduction McDonald’s is the most famous and well-known fast-food company in the world. It was started by Dick and Mac McDonald’s in 1940. Their concept of the restaurant was based on speed and therefore called ‘Speedee Service System’ in 1948, which in today’s times is known as the fast food concept (Wikipedia, 2009). McDonald’s serves […]
International Case: Mcdonalds: Serving Fast Food
Planning Standing Plans: Policies: A policy is a general guideline for decision making. It sets up the boundaries around the decisions. Policies deal with “how to do” the work. These provide a framework within which decisions are to be made by the management. According to George R. Terry: “Policy is a verbal , written or […]
Industry Analysis – Mcdonalds
Within the restaurant industry, the quick service restaurants (QSR) sector, or better known as fast-food restaurants, are classified as “Perfectly Competitive” along the Industry Competitive Structure below. MonopolisticOligopolistic Suppliers Perfectly Competitive Oligopolistic BuyersMonopsonistics Characteristics of the industry that places it within a perfectly competitive environment are as follows: 1. Rivalry within the industry is intense […]
External and Internal Analysis Mcdonalds
The key success factors in APPENDIX 1 show that in order to be able to compete there is a need for research and development, achieve differentiation with your competition, create quality with your products, and be price competitive. Large capital is needed to be able to develop new products in order to differentiate among competitors. […]
Mcdonalds Marketing Report
As a company moving within a new integrated market it is necessary to evaluate what their impending strengths, weaknesses, opportunities and threats are. This process is referred to as a SWOT analysis and plays an integral role within the daily operations of marketing teams. Successful market penetration becomes a greater possibility when a company can […]
