Starbucks Case Analysis
Starbucks Corporation is an American coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971. As of 2018, the company operates 28,218 locations worldwide.
Starbucks is considered the main representative of “second wave coffee”, initially distinguishing itself from other coffee-serving venues in the US by taste, quality, and customer experience while popularizing darkly roasted coffee. Since the 2000s, third wave coffee makers have targeted quality-minded coffee drinkers with hand-made coffee based on lighter roasts, while Starbucks nowadays uses automated espresso machines for efficiency and safety reasons.
Starbucks locations serve hot and cold drinks, whole-bean coffee, microground instant coffee known as VIA, espresso, caffe latte, full- and loose-leaf teas including Teavana tea products, Evolution Fresh juices, Frappuccino beverages, La Boulange pastries, and snacks including items such as chips and crackers; some offerings are seasonal or specific to the locality of the store. Many stores sell pre-packaged food items, hot and cold sandwiches, and drinkware including mugs and tumblers; select “Starbucks Evenings” locations offer beer, wine, and appetizers. Starbucks-brand coffee, ice cream, and bottled cold coffee drinks are also sold at grocery stores.
Starbucks first became profitable in Seattle in the early 1980s. Despite an initial economic downturn with its expansion into the Midwest and British Columbia in the late 1980s, the company experienced revitalized prosperity with its entry into California in the early 1990s. The first Starbucks location outside North America opened in Tokyo in 1996; overseas properties now constitute almost one-third of its stores. The company opened an average of two new locations daily between 1987 and 2007.
On December 1, 2016, Howard Schultz announced he would resign as CEO effective April 2017 and would be replaced by Kevin Johnson. Johnson assumed the role of CEO on April 3, 2017, and Howard Schultz retired to become Chairman Emeritus effective June 26, 2018.
| Industry | Coffee shop |
|---|---|
| Founded | March 31, 1971; 47 years ago Pike Place Market, Elliott Bay, Seattle, Washington, U.S. |
| Founders |
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| Headquarters | 2401 Utah Avenue South, Seattle, Washington, U.S. |
| Related Food and Drink Companies: | McDonalds , Coca Cola, PepsiCo, Red Bull, Krispy Kreme, Wrigley, Heineken, Boost Juice, Absolut Vodka, Hardee, Tim Hortons, Hard Rock Cafe, KFC, Gold Star Chili, Mac Cosmetics, Dominos, Frito Lay, Red Lobster |
Starbucks Case Study Examples
Starbucks and their Efforts in Sustainability
The purpose of this paper is to research the Starbucks Company’s Sustainability Report, examine and analyze the facts and figures of the report for enhancing a good business strategy. The nature of the Starbuck’s sustainability report will focus on the constructive and progressive strategies in order to promote works like recycling, waste reduction and the […]
Case Study on Starbucks
Starbucks Case Study: Starbucks is the name of the American company, which owns a range of coffeehouses which sell coffee all over the world. The company is considered to be the greatest monopolist on the market of coffeehouses and has a great number of cafes nearly in every country. The history of Starbucks id quite […]
Starbucks Case Study
————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- ————————————————- Starbucks COFFEE COMPANY Case Study History of Starbucks in the Philippines December 4, 1997, the Philippines had its first taste of the Starbucks Experience with its very first branch at the 6750 Ayala Building in Makati City. Starbucks has since won the hearts of the Filipinos.The opening of […]
Starbucks Marketing Strategy
Prepared for: Starbucks Coffee Submitted: Thursday, 2nd February 2012 Prepared by: • Velisya (551496) • Aktalisa Tifany (548994) • Steffany Ciputri (551288) • Gabriela Tiffany (546561) Executive Summary This essay discuss about how Starbucks utilizes its marketing mix in order to gain market share. Starbucks, which has been in the coffeehouse industry for 41 years, […]
Starbucks External Analysis
SWOT -Opportunities One of the opportunities presented to Starbucks is the growth in coffee market. In the United States, specialty coffee sector accounts for approximately 15% of the total retail coffee market which is equivalent to $21billion. In 2005, the retail coffee market was valued to be around $23billion and specialty coffee accounted for nearly […]
Starbucks Case Study Online Free
Review case is ultimately about improving profitability, the ultimate goal for any business. Profitability can be improved by growing revenues, decreasing expenses, or, In a best case scenario, doing both. Christine Day, SSP of Administration, Is proposing that a significant investment In labor hours will Improve the customer experience at Cataracts’ retail stores which will […]
